SEARCH MARKETING ETHICS

Search engine optimizer is a leading job profile nowadays, there are lots of seo companies around the web, means there will be more chances of getting fraud. So seo industry should follow certain ethics and guidelines. These guidelines are also meant to protect the client and thereby maintain the credibility of the entire industry.

If you are a seo company owner or a consultant, than you must know some seo ethics.

·         Avoid misinforming the client :-

All SEO companies should represent their true capabilities and abilities. They should provide correct information regarding the SEO Company’s past work, clients, human resource etc. and they should not represent someone else’s clients as their own.

·         Should  Follow certain laws :-

Company should not violate any kind of patent, copy write, trademark, and also laws related to spamming.

·         Should provide original work :-

Company should provide originality and creativity.

·         should refrain from harming clients :-

It is companies responsibility to ensure that they are not using those tools and techniques which is harmful to client and removes clients site from search engine.

·         Follow fair practices and avoid unfair practices :-

Company should use those practice which is approved by major search engines and are use the target audience. This practice includes easy navigation, quality and original content, using words etc.

·         Follow rules set by search engines:-

Submission and registration of websites has to be complied with. Many times, search engines request not to stuff content with keywords.

·         Seo companies should not give wrong information :-

SEO companies should not indulge in plagiarism while preparing the content for the client. Not only does it give a bad impression about the client, it might also put the client in trouble if anyone files a lawsuit.

·         Avoid creating unrealistic expectation :-

Seo companies should not promise their client that his site will always feature on top of the search result. This is against the ethics.

·         Maintain confidentiality:-

SEO companies should ask their clients if they want to share any information about the client. This includes logos, personal information about the client, e-mail and contact information.

This is all about the SEO code of Ethics which serves the client in a better manner and at the same time protecting the entire industry from earning a bad reputation.

The Search Marketing strives for intelligent solutions by our extensive knowledge and experience in Online Marketing industry. We look forward for delievering the highest quality for our clients' investments. We look to maximize the value of clients' businesses and their goals by strategic solutions.