There is common thinking that, “If you want to rank, you have to write and write a lot of stuffs.”
If you are a big company, you have 3+ copywriters like gangbusters producing, articles for your site, guest blog post and link bait. Even if you don’t, you still have content on your site like product descriptions, about us and FAQ.
But if you are a small company, you probably have to outsource your copywriting because you don’t have time to do it yourself. It means either one other person is doing it for you or you are doing it yourself, but you need to be consistent.
Here I am providing some SEO guidance. Mainly this has three parts:- <TITLE> rules, linking guidelines, keyword preferences
<TITLE> Rules:-
The title tag is still the strongest one on-page ranking factor. So All writer have certain type of rules for writing title tags. These are some example:-
- Keep the title tag to 65 characters or less.
- Never put our brand name first.
- Always give full name of the interviewee.
These may be eye-rollers for experienced SEOs. But again, the title tag that will eventually be on the published article is just not something what I’m thinking about.
Keyword Preferences:-
You should limit your choice a little bit, by giving the use of some specific phrases in reference to particular product or tools or services. Here are some examples from various style guides:-
Car: When referring to a particular car for the first time, please provide the model and make combination.
For example: - Ford Icon
In that way, you can create a list of recommended terms, which will help you or your team next time when you sit down to write.
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