Google And Its Relationship With Authority Sites

For a small online business, ranking high on the search engine's results pages may be a tough task to handle, considering the limited resources that is at hand, like budgeting concerns for promotions and link building. Competing for higher rankings with the bigger budgeted websites may be hard to do except for the minor or weak keywords.

Search engine optimization may be a factor in getting higher page rank but this is not the only way to consider if you really want the high rank at all. It can be a factor to increase the size of your site or acquire several domains, so that you will have more chances of getting high ranked.

Doing on-page optimization of your website, as well as having several domains will just have more opportunities for you to get ranked highly on the search engines. Combining these two strategies can give more chances to be recognized as authority sites by the search engines.

It has been observed that the search engines algorithms are placing more emphasis on authority such that if you have a smaller site you will be at disadvantage. So the fact will be, that even if you have relevant pages or have implemented search engine optimization well, but if you are not yet established as an authority site, chances of getting found in the search pages is slim.

Still you can be recognized as an authority site by the search engines, if you know how to do the strategy and implementation as well. Some of the following strategies may give you the chances to be recognized as one by the search engines.

Create many contents to give more chances for your subpages to be linked to by other webmasters who have sites closely related to your field. And if it happens that these websites are bigger ones, and are considered as an authority site, then you will have the chances to be recognized.

Create contents that are unique so the readers will have the urge to connect to your site. The topics that your competitors have not yet made will be the better contents to have for better results.

If you are knowledgeable in your field, create topics that you can share well with users, and being the credible that you have showered by having lots of the contents; gradually you will be recognized as an authority. Your credibility will be recognized by the number of links back you get by the interested people that have viewed your topics.

Make sure not to syndicate your contents immediately so that it will not be duplicated. If a big and established authority site have syndicated and published the contents, it will be your disadvantage because you are not yet an authority.

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