What is an authority site?

Building an authority site is a goal that website owners should make an attempt to achieve. An authority site can be a large site that is recognized by the search engines as being the most crucial for its keywords. Authority sites are built on large numbers of content pages and many incoming links. While that would are generally obvious, there are several steps that are necessary to achieve authority site status.

All authority sites, which can almost always be found in the top ten search results for their most fundamental keywords, contain large amounts of pages of content. With the larger sites, like amazon online. com, for example, the whole of indexed pages may encounter the thousands. For very competitive keywords, your site will need to add literally hundreds with new content pages, to find that coveted authority internet site status. For less aggressive keyword searches, obviously not as many pages will be required.

Authority sites are assembled on content and backlinks. These two features are equally important and are closely entwined with each other. To get those significant incoming links, to as much internal pages as probable, there needs to be powerful content to attract them. By adding subject material, you will draw links like a magnet.

Be certain to experience a good internal linking structure, complete with site map and strong anchor text, as your site need every page working hard. In fact, as your site grows ever larger, you might want to consider multiple site maps, with one for each major category of content on your online site. Multiple site maps really are a sign to the search engines that your site is definitely a large one.

Don't bother about any Google PageRank leakage to the internal pages. This is a far less important issue than gaining PageRank on those added pages. The goal may be to become an authority internet site, not to have the greatest PageRank on your home page. Keep your eyes in the prize.

Authority sites are not afraid to link exchange with competitors. While that would appear at first glance to be counterintuitive, it's part of becoming a great authority. The search engines will recognize the importance of your site, if it has incoming links from other top ten search result sites. Those linking sites may indeed be your competitors. While you might not want to advertise your competition's business on the home page, a good resources or directory (avoid labeling any pages as links. xxx) page will suffice for any exchange.

Authority site linking measures are beyond the scope of this article, however. What is of concern this can be the addition of those just about all important extra content internet pages. Links will be switched naturally toward your several content pages, if you have strong content. Both links and content are essential to build an authority site.